Commercial Real Estate
Get commercial real estate buyer and seller leads!
Convert visitors into clients with our smart forms
We provide variety of advanced lead capture forms, customizable to your exact needs. Our forms support multi-step animations, conditional fields and integrations with any online CRM.
Why It Works
Here are just 9 of 65+ of best practices on how to make your forms work. Hire experienced coders to fix them or try our Web Wizards right now. FREE.
1
Test Test Test
As lead generators, we spend countless hours acquiring traffic and crafting perfect user experience, especially, the final stage of the lead generation – the form.
2
Put As Few Fields As Possible
One extra data field was costing Expedia $12m a year: "we realized that we just went onto the site and deleted that field - overnight there was a step function [change], resulting in $12m of profit a year, simply by deleting a field."
3
Give Value in Return
Visitors convert when they think they'll get some value in return. The value can be a helpful content, access to a useful tool, or an immediate feedback. If your pages aren't getting many conversions, chances are that you aren't offering sufficient value.
4
Use Multi-Step vs. Multi-Field
Instead of asking multiple questions (name, email, phone) all at once, ask questions across multiple steps. Multi-Step form's conversion rate is 2x-3x higher than the one page multi-question form.
5
Signup Required?
Do you expect a first time website visitor to sign in? Would you?
6
Asking for Sensitive Information?
Is it really necessary? And anyway, don't ask for any sensitive information on the first step – focus on what the user wants!
7
Captcha?
Captchas may reduce your conversion rate 20%- use slightly advanced scripts to remove spam instead.
8
Optimize for Mobile
- The average adult's finger pad size is 11mm wide. Make it easy to select items on a mobile device.
- All fonts on your form should be 16px or larger. Anything smaller and Apple devices will zoom in on the text when pressed, which you don't want!
- Use input types to trigger the correct keypad.
- Make sure your form fits the screen, and form's action button appears above page fold.
9
Ask Visual Questions
Visual elements make your form feel less form-like and more like using an interactive and engaging tool.
Second, large clickable image buttons can reduce the number of clicks required to answer the question.
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